Despite the effects of Brexit, Belgian food and drinks are doing better than ever in the United Kingdom and even outperforming products from other neighbouring countries.
Belgian food and drink exports to the United Kingdom rose by 33% compared to 2019, according to Fevia, the Belgian food and drink federation.
“The Belgian food and beverage industry produces high-quality products, renowned worldwide. It is also an innovative sector that has built up valuable know-how over the years, from offering solutions against food loss and waste to recycling packaging and energy efficiency,” said Energy Minister Tinne Van der Straeten.
“I am convinced that the Belgian food industry is of value to the British market, offering delicious foods and drinks and many innovations in the sector.”
Some 30 Belgian food companies are participating in the Belgian economic mission to the UK this week, hoping to maximise the growth potential of the British market.
“With the UK no longer part of the European Union, the country now ranks as the premier overseas export destination for Belgian food and beverages, accounting for 10% of our exports and representing €2.89 billion in turnover in 2022,” Fevia said in a statement.
“Drinks, both alcoholic and non-alcoholic, recorded the strongest growth last year. In addition, our prepared vegetables and fruit – our Belgian fries in particular – and our cereal and dairy products are in high demand.”
British consumers currently buy 15% of their food and drinks online. The largest online retailer for food products in the UK, Ocado saw its sales go up by 31% since the pandemic.
Their website will soon feature a page dedicated to the “Best of Belgium,” which Fevia hopes will serve as an opportunity to strengthen the image of Belgian food and drinks among British consumers.